Webinar - Resource Download

Vacation rental guests who book through Airbnb, Vrbo, or Expedia are your best untapped audience. They already trust you, rebooking is an easier decision than the first booking ever was, and you can offer them a better price without OTA markup. The problem isn't marketing, it's that OTAs own the guest relationship by default.
In this webinar, Lasoh's Founder & CEO Orlie Benjamin walked through a lifecycle email framework for winning guests back after their OTA-sourced stay, and shared 5 ready-to-use templates that put it into action:

• Stayversary & Bookiversary: evergreen, set-and-forget milestone emails that reactivate guests who already trust you.
• Half-Birthday: a low-effort, high-cut-through personalization moment most brands miss.
• Orphan Nights: recovers otherwise-empty calendar gaps below your minimum stay.
• Abandoned Cart: the highest-ROI template, recovering bookings guests started but never finished.

The session also covered the data foundation each template needs (PMS, channel manager, and website data), plus a suggested rollout order: start with Abandoned Cart and Stayversary/Bookiversary for fastest impact, then Half-Birthday and Orphan Nights.
Each template also comes with its own success metric to track, from rebooking rate within 60 days to RevPAR recovered on previously empty nights, so you can measure what's actually working. And since 4 of the 5 templates run fully on autopilot once set up, this isn't a one-time campaign, it's ongoing revenue that keeps working in the background.
The core idea: let OTAs be your acquisition engine, and let lifecycle email marketing turn that first stay into the second, third, and fourth, commission-free and on your terms.
All 5 templates are free to download.

What exactly do I get when I download the templates?

Five ready-to-use HTML email templates: Stayversary, Bookiversary, Half-Birthday, Orphan Nights, and Abandoned Cart. Each one is fully written and designed to trigger at a specific moment in the guest journey, so you can start sending them right away.

Do these templates work with my email tool?

Yes, they're built in standard HTML, so they'll work with any email tool you're already using. You'll just need to swap in your brand colors, logo, and property images manually. With Lasoh, this step disappears entirely: your brand and property details are pulled automatically from your PMS, so every email is on-brand from the moment it's sent.

Do I need any coding or design skills to use them?

No coding needed to use the free templates as they are, just paste the HTML into your email tool. However, if you want to edit the templates or the design, you will need the ability to edit HTML code or use an email messaging system that has a drag and drop editor. With Lasoh, there's no HTML at all, it's all drag-and-drop, so anyone on your team can build and launch guest emails without touching code.

How do these templates relate to the Lasoh platform?

These 5 templates are a taste of what Lasoh automates end-to-end. Instead of manually sending them one-off, Lasoh triggers them automatically at the right moment for each guest, no manual list-building or scheduling required.

Do I need to be a Lasoh customer to use the free templates?

No, the templates are free to download and use with any email tool, no strings attached.

What's the difference between using these templates manually vs. using Lasoh?

Manually, you're editing HTML, pulling guest data yourself, and remembering to send each email at the right time. With Lasoh, guest data flows in automatically from your PMS, emails trigger themselves at the right moment, and everything stays on-brand without any manual editing.

Which property management systems (PMS) does Lasoh integrate with?

The most up to date integrations can be found on our integrations page. With a PMS integration, Lasoh is able to pull guest and property data automatically so your emails are always personalized and up to date.

Do I need to build my own guest segments or email lists to use these templates?

Not with Lasoh. Instead of manually pulling guest lists and sorting them by stay date, booking anniversary, or half-birthday, Lasoh automatically segments your guests and keeps the lists updated in real time, so the right email always reaches the right guest, without any manual list work on your end.